COMPLETE BRAND STRATEGY & IDENTITY
BEAUTY
CEO
About the Brand:
Beauty CEO HQ is for women in the beauty industry who are ready to move from service provider to confident business owner.
Led by Jess, who has built, sold and scaled successful beauty businesses, the brand combines lived experience with mentorship that is grounded, accessible and outcome-focused.
Beauty CEO HQ offers structured guidance through coaching, community, and education that helps women take control of their income and design a business that works for their life.
When She Came to Us:
Jess approached Quirk & Co with a growing business and a clear purpose. Her audience was resonating with her story and her method, but her branding felt disjointed and too soft to hold the level of leadership she was stepping into.
She needed a brand identity that matched the transformation she was offering — one that could feel both comforting and capable, with space to scale as her programs and presence grew.
The result?
We built a complete brand identity suite including a primary logo, secondary marks, colour palette, typography system and brand pattern.
The visual direction leans into warm, approachable tones like terracotta, deep green and soft pinks to create a calm and confident experience across all touchpoints. We combined handwritten-style marks with polished layout structures to reflect Jess’s balance of real-life relatability and expert guidance.
Her tone of voice was sharpened to speak clearly to her audience’s overwhelm, positioning Beauty CEO HQ as the go-to for business structure without the ego.
The end result is a brand that feels aligned with Jess’s values, reflects the level of transformation she delivers, and supports the growth of a community built on kindness and clarity.
ready to work with us?
Jump on a free direction call to go over any questions and make sure we vibe!