COMPLETE BRAND STRATEGY & IDENTITY
Laura Mack
About the Brand:
Laura Mack is an Online Business Manager and Virtual Assistant for mums in business who are tired of spinning their wheels.
She’s the calm in the chaos — quietly building systems, structure and confidence behind the scenes so business owners can breathe again.
Her brand is warm, grounded and practical. Less hustle, more clarity. Less noise, more momentum.
When She Came to Us:
Laura came to Quirk & Co with a growing client base and a clear understanding of who she helps, but her brand identity didn’t reflect the professionalism or positioning she needed to grow.
She was ready to stop blending in and start being recognised for the value she delivers.
She needed a brand that matched the level of support and structure she provides — one that would hold space for both her empathy and her expertise.
The result?
We delivered a complete brand identity including logo suite, brand stamp, monogram, custom pattern and supporting visual elements. The colour palette was built to balance calm and credibility with warmth and playfulness — navy and soft blue for trust, green for growth, coral for energy.
The typography and layout structure were designed to feel grounded and clean, with hand-drawn elements layered in to reflect emotion, imagination and connection.
The final brand holds space for their work in a way that feels both evidence-informed and heart-led. Dreamweavers Collective now has a brand that can scale across programs, partnerships and communities while staying true to their message.
ready to work with us?
Jump on a free direction call to go over any questions and make sure we vibe!