BEAUTY CEO
Brand Identity
The Beauty CEO came to us at a pivotal moment. Already a highly successful business owner with multiple ventures under her belt, she was ready to step into the coaching space. What she didn’t have yet was a brand that could hold the weight of her ideas.
There were lots of moving parts, lots of touchpoints, and a big vision that needed grounding into something clear, recognisable, and easy to step into.
Simplicity was the brief beneath the brief. The brand needed to feel professional and credible, while still being warm, human, and approachable. We focused on building trust through clarity, creating a visual system that made clients feel supported rather than overwhelmed. Because the brand would live across many platforms, from coaching resources to a podcast, consistency was key.
A flexible icon system became an essential part of the identity, helping her audience navigate the experience and recognise her instantly, wherever they met her.
The result is a cohesive brand that feels calm, confident, and considered. One that positions her as a clear leader in the space without losing personality or warmth.
The visual system flows seamlessly across all touchpoints, making it easy for her audience to engage, listen, learn, and come back for more. It’s a brand built to grow with her, supporting both where she is now and where she’s heading next.
