BRAND
BUILDING
[THE CONTAINERS TO TAKE YOUR BRAND FROM A 'YEAH MAYBE' TO A 'HELL FKN YES' WITH YOUR DREAM CLIENTS]
.jpg)
why?
You have the vision, the drive & the deep desire to create an impact in the world.
So why do you feel like you're screaming into a void?
You're doing all the things right? The posting, the marketing, the showing up. And let us guess... it's kind of working?
You're running the business, you're growing (not comfortably but you're growing) and yet ... the people landing on your page aren't the ones you want to work with, and the ones you do want are scrolling straight past.
There's a gap between the business you're building in your head and the brand that's showing up in the world.
That gap is costing you the clients, the confidence and the momentum that makes all your hard work, pay off.
It's about time we changed that
Using our Stand Out Brand Method, we go deep. Pull out the fire, the vision and the juicy bits of your brand and turn them into something your audience simply can't ignore.
All of our brand building containers go on this journey, but you get to decide the level of output you wan't our help with.
The Clarity
2-4 WEEKS
FOR THE FOUNDERS WHO:
You're completely lost on what direction to take and how to speak to your audience. You're ready for a whole lot of clarity and a map that makes showing up in your business a hell of a lot easier.
We start with a 1-2 hour brand intensive to pull everything out of your head and get a deep understanding of your brand.
Then we deliver everything below in a packed strategy PDF you'll come back to every time you write a caption, make a business decision or need to remember who the hell you are.
The Brands Heartbeat
-
The reason your business exists and where it's heading
-
What you genuinely stand for and won't compromise on
The Brands Edge
-
A clear picture of exactly who you're talking to and what they need to hear from you
-
An honest look at where you sit in your market and who you're up against
-
How to own your space so you stop competing on price
-
The thing that makes you the obvious choice over everyone else
-
What you'll be known for, defined on your terms
Brand Expression
-
How your brand feels to people when they come across it
-
How you sound when you write, post and show up
-
The words and phrases that make your audience stop scrolling
-
What you talk about online and why it resonates
-
The story behind your business that makes people want to be part of it
-
The look, feel and aesthetic direction for when you're ready to bring it to life visually
-
THE OUTCOME:
It's in the name. Complete and utter clarity. You know who tf you are, what you stand for and exactly what that needs to look and sound like to land with your dreamy af clients.
What do I walk away with?
The packed strategy PDF we mentioned. Not a wall of jargon, a usable system that tells you who you are, who you're for, how you sound and how to show up. You'll be opening it constantly.
Can I just get the messaging or tone of voice?
Nope. Brand strategy works as a system. You can't write messaging without positioning. You can't define voice without personality. Pull one piece out and the rest falls over. The Clarity is what gets you there properly.
Can we skip the strategy and just do the visuals?
That's what most studios will let you do. We won't. A logo without strategy is decoration and you'll be rebranding again in 18 months. Brand first. Always.
How long does it take?
2 to 4 weeks depending on the depth of the work and how responsive you are. We lock the timeline in at the start so you know exactly what to expect.
I already know my brand. Do I need this?
Maybe. There's a big difference between knowing your brand in your head and having it articulated as a system you can use. If you can't explain your business in one sentence, your bio has been on its sixth rewrite since January, or your content keeps missing, you don't have it sorted. You've got ideas about it.
What's the ROI?
Brand strategy doesn't return like a Facebook ad. It returns like infrastructure. Less time second-guessing your content, more confidence to charge what you're worth and the right people getting it faster. If you're spending money on marketing and nothing's landing, that's a brand problem.
Do I get a logo or visuals?
No. The Clarity is strategy only. You'll get visual direction, aesthetic references, mood and the feel we're going for, but no identity design. If you want the logo and full visual identity, that's The Identity or higher.
Can I upgrade later?
Yes. Within 6 months of finishing The Clarity you can top up to the next tier. Nothing gets wasted.
The Identity
3-5 WEEKS
FOR THE FOUNDERS WHO:
You're sick of missing out on dreamy clients simply because your brand doesn't reflect your greatness. You're ready to look as sexy as you feel.
Everything from The Clarity, plus your brand brought to life with a full visual identity system built from the strategy.
Everything in The Clarity, plus:
Brand Identity
-
A full logo system including your main logo, alternate versions and a standalone mark you can use everywhere
-
Your brand colours defined and documented so they're consistent across everything you put out
-
The fonts that make your brand look unmistakably yours
-
The design elements, textures and visual details that give your brand its feel
-
A complete visual guidelines document so you and anyone you work with always knows how to apply it
Brand Application Starter Kit
-
A branded email signature ready to use
-
Your favicon (the little icon that shows up in browser tabs)
-
2 x branded Instagram carousel templates to get you started
-
THE OUTCOME:
A sexy af brand that matches your greatness. Not only do you have the clarity to show up, now you have the visual system that makes that a hell of a lot easier.
What's the difference between The Clarity and The Identity?
The Clarity is strategy only. The Identity includes everything in The Clarity plus the full visual identity, your logo system, colours, typography, visual language, guidelines and a starter kit so you can start using it straight away.
I already have a brand strategy. Can I just do the identity?
Let's talk on the connection call. If your existing strategy genuinely covers everything we need to design from, we can work something out. We'd want to review what you've got first to make sure we're building on a foundation that actually holds.
How many logo concepts will I get?
We don't do the "here are three options, pick one" thing. We go deep into the strategy first so by the time we're designing, we know exactly what the brand needs to look like. You get one strong, strategic direction, not a guessing game.
What files will I receive?
Everything you need. Full logo suite in all formats including PNG, SVG and PDF, colour codes, font files and your brand guidelines document.
Can I upgrade to The Launch later?
Yes. Within 6 months of finishing The Identity you can top up to the next tier. The strategy and identity work carries straight into the build.
How long does it take?
3 to 5 weeks depending on the depth of the work and how responsive you are. We lock the timeline in at the start.
The Launch
8-12 WEEKS
FOR THE FOUNDERS WHO:
You're ready to show up and stand TF out. You're ready to take your brand, spice it up and get it into the world with the systems that help you thrive.
Everything from The Identity, plus a full website built from the strategy and creative direction for your brand shoot so you can go live looking like the business you've built.
So Inclusions are :
Everything in The Identity, plus:
Website Strategy and Architecture
-
A clear plan for how your website is structured and how visitors move through it
-
The pages you need, in the right order, mapped before a single word is written
-
Keyword research and SEO strategy so the right people can find you on Google
Website Copy
-
Every word on your website written from scratch, aligned to your new brand strategy
-
Messaging that positions you clearly across every page
-
Copy optimised for search so your site works harder for you
Website Design and Build
-
A full custom website designed to match your new visual identity
-
Built to look just as good on mobile as it does on desktop
-
Your brand colours, fonts and design system applied across every page
-
Built on Wix or Squarespace so you can manage it yourself
Creative Direction for Brand Shoot
-
A mood board showing the exact look and feel we're going for
-
A detailed shot list so your photographer knows exactly what to capture
-
Styling and prop direction so nothing is left to guesswork
-
A 30-minute creative direction call to walk through everything before shoot day
Note: Photographer is sourced and booked by you. Quirk provides all the creative direction.
-
THE OUTCOME:
Okay, we see you! You're not just prettying yourself up here, you're going all in. Everywhere your audience looks... FIRE. A complete overhaul of the systems that make your brand yours. Brand, visuals and website.
Why Wix or Squarespace?
Because you get a beautiful, functional website AND the ability to manage it yourself without a developer on call. Custom-built sites look great until you need to change one sentence and realise you can't. For most founders, Wix and Squarespace are the right call.
How many pages does the website include?
Generally 5 to 8 pages depending on what your business needs. We map this out together at the start so the structure is built around your offers, not a template.
What about SEO?
We build sites Google likes. Proper structure, keyword-aligned copy, clean metadata, SEO foundations done right. What we don't promise is rankings. Anyone guaranteeing you page one is selling something we don't sell.
Do you handle my hosting and domain?
No. Your hosting, domain and subscription stay in your name so you fully own the site and we're never a bottleneck.
Why don't you book the photographer?
Because the creative direction is the valuable part. A clear mood board, a detailed shot list and a direction call means whoever you book turns up knowing exactly what to shoot. That's what we do. It also means we can help brands all over Australia and/or you can book some you're most comfortable with not that we pick.
Can I edit the website myself after it's done?
Yes. That's one of the reasons we build on Wix and Squarespace. We hand it over with a full walkthrough so you're not dependent on anyone to make changes.
Can I upgrade to The Reinvention later?
Yes. Within 6 months of finishing The Launch you can top up to add the full launch campaign. Nothing gets wasted.
The Reinvention
12-14 WEEKS
FOR THE FOUNDERS WHO:
You're done playing small. You're ready to go deep, pull out the fire and send it into the world with full force. This isn't just a new brand, it's a rising from the ashes.
Everything in The Launch, plus:
60-Minute Content Strategy Session
-
A 60-minute session with Quirk's Marketing Specialist to map out exactly how to roll out your new brand
-
Your launch strategy and content direction locked in before you press post
Launch Content Shoot
-
A 4-hour shoot producing social assets purpose-built for your launch
-
Creative direction and styling direction included so every shot matches the brand
-
8 short-form videos delivered edited and ready within a week of the shoot
-
Imagery for carousels and social content
-
A full edited content library handed over and ready to schedule
30-Day Action Guide
-
A 30-day content plan with written captions ready to go
-
Recommendations for how your full marketing ecosystem works together
-
Platform-by-platform guidance so you know exactly how to show up everywhere
Note: Content shoot is in-person for Adelaide-based founders. Interstate founders get the full strategy call, action guide and the option to send raw footage to Quirk for editing.
-
THE OUTCOME:
Dare we say, a whole new you? (or your brand, haha.) This is a complete shake up. We do the brand, we do the website and then we give you all those creative ideas to give your dream clients starry eyes.
What's the difference between The Launch and The Reinvention?
The Launch ends when your website goes live. The Reinvention ends when your brand has launched to your audience with a content strategy, a shoot done and 30 days of content ready to schedule. One gets you live. The other gets you seen.
What if I'm not based in Adelaide?
You still get everything. Strategy call, 30-day action guide and the option to send your raw footage for us to produce your 8 short-form videos. If you want us on the ground, we can chat about travel on the connection call.
Are you posting for me?
No. The 30-day action guide gives you the content plan, written captions, platform direction and the content itself, and you schedule and post from your end. You own the launch. We give you the runway to do it well.
What's the difference between the brand shoot and the content shoot?
They do different jobs. The brand shoot is for hero imagery, your website, identity and pieces you'll use across everything for the next year or two. The content shoot is purpose-built for your social launch rollout with 8 short-form videos and imagery ready to post. One is foundational. One is fuel for launch.
Do I need this if I already have a content strategy?
Maybe not. If you've got a content rhythm you're confident in and a clear plan for how to roll out a new brand, The Launch is probably the right fit. The Reinvention is for founders who want the rollout sorted alongside the rebuild, not something to figure out afterwards.
Can I add more video content or extend the shoot?
The 4-hour shoot and 8 videos is built specifically for posting twice a week across your 4-week rollout. If you want a bigger content library that's something we can scope as a separate piece of work.
And what they say about us...
.jpg)
.jpg)
