LET'S GET THE REAL YOU OUT AND INTO YOUR CONTENT
Your brand work says who you are and how you sound. This is where we make you actually sound like it, out loud, in your captions, on camera, everywhere it counts.
Say It Like You Mean It
THE STRATEGY
FOR THE FOUNDERS WHO:
You're posting into the void with no real plan, winging it, never sure what to say or whether it's even landing. You're ready to know exactly what to post, why, and how to sound like yourself doing it.
We start with a 60-minute strategy call where I ask the questions that get the real you out (you keep the recording and transcript). Then I build it all into a Notion page you can duplicate and come back to every time you go to post.
Your content strategy
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Content goals for the next 3-6 months
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Your content pillars, mapped to your offers and where your business is headed
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A per-platform plan: who each platform is for, what it's doing, and where it leads back to your business
Say It Ten Ways
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How to take one key message and flex it into a month of content without sounding like a broken record
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How to drop yourself into the conversations your audience is already having, instead of starting from scratch every time
Your posting rhythm
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A cadence for staying consistent, and a separate one for when you're launching or pushing something
A sample content month, mapped out
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Which pillar each post sits in, a couple of hook options, format direction, and caption + CTA direction so you can see the whole thing in practice
Then a 45-minute walkthrough to hand it over and answer everything, followed by a clean handover email.
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THE OUTCOME:
You stop staring at a blank caption box. You know what to say, how to say it like yourself, and where it's all leading. The version of you that lights up across a table is finally the version showing up online.
I've already done my branding. Isn't my voice sorted?
Your brand work defines who you are and how you should sound, that's the foundation. This takes it and turns it into content you can post. We're not redoing your voice, we're walking through what you've got and pulling the content threads out of it.
What if I haven't done any branding?
All good. If you've got a foundation we work from it. If you don't, the call digs in to find your threads, and the $249 content audit is a great first step before this.
Is this done-for-you content?
This is the strategy and the plan, the system plus one month mapped as a worked example. You'll know exactly what to post. If you want it made or shot for you, that's Say It On Camera and Keep Saying It.
How much of my time is it?
One 60-min call, then I go build it, then a 45-min walkthrough. That's it from you.
What do I walk away with?
A Notion page you can duplicate and keep, holding your whole strategy, pillars, platform plan, posting rhythm, the Say It Ten Ways system and a sample month. Plus your call recording and transcript.
Say It On Camera
THE CONTENT SHOOT
FOR THE FOUNDERS WHO:
You're completely lost on what direction to take and how to speak to your audience. You're ready for a whole lot of clarity and a map that makes showing up in your business a hell of a lot easier.
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A pre-shoot questionnaire when you book, then a 45-60 minute briefing call to talk through your vision, brainstorm and get on the same page
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A content shoot plan sent 2 weeks ahead: mood board, prop suggestions, location ideas and a shot list so you walk in prepped
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A half-day shoot, 4 hours rolling (plus travel, setup and pack-down)
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10 edited talking-to-camera clips
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5 edited b-roll clips, plus all your raw footage
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Everything packaged and delivered to you via Google Drive
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THE OUTCOME:
The venue or studio and any props are on you (I give you ideas and suggestions in the plan, the cost is yours). This is video and b-roll focused, stills can be added as a paid extra if you want them - see image add-on packages here.
Do I need a strategy first?
It helps, if we already know your voice and pillars the shoot is sharper. But you can book it standalone, we lock in your vision on the briefing call before we shoot.
I hate being on camera. Problem?
That's the whole point. Most founders go stiff and hate every take. The shoot's built around getting you sounding like yourself, not performing. You'll surprise yourself.
What do I get, and when?
10 edited talking-to-camera clips, 5 edited b-roll clips, and all your raw footage, delivered via Google Drive 10-days post shoot.
Is the location sorted for me?
The venue and props are on you, but you're not on your own, the plan I send beforehand gives you location ideas and prop suggestions so you know exactly what to organise.
Can I get photos too?
This is video and b-roll focused, but stills can be added as a paid extra, just ask - see image add-on packages here.
Keep Saying It
MENTORSHIP
FOR THE FOUNDERS WHO:
You start strong then fall off. Three months after the launch high you're back writing captions alone at 9pm, sounding like everyone else again. You're ready for someone in your corner who keeps you sounding like you.
This is consulting, not done-for-you. You make and post the content, I keep it strategic, on-voice and on-track. Each month:
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A monthly 1-hour consult, I've already reviewed your last month and bring notes, we work through what's next and anything you've brought (you keep the recording and transcript)
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An action list after each call, in your Notion portal
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A fortnightly check-in where I review your recent content and send you what's working, what to double down on, and what to drop
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Quick questions answered on set days (Tues and Thurs) so you're supported between calls, without it being a 24/7 channel
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A Notion portal holding everything: action lists, check-in notes and recordings, all in one place
Available as 3 or 6 months, with the option to continue after.
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THE OUTCOME:
You stay loud. Six months on you still sound like yourself, you're consistent, and you've got someone making sure you never slide back into posting like everyone else. The momentum doesn't die when the excitement does.
Is this you making my content for me?
No, this is consulting. You make and post, I keep it strategic, on-voice and on-track. I'm the person in your corner making sure you don't drift back into sounding like everyone else.
What's the commitment?
3 or 6 months, with the option to continue. The longer run just means I'm locked in with you for longer, the monthly rhythm's the same.
Can I message you whenever I'm stuck?
You've got a quick-questions lane answered on set days (Tues and Thurs), so you're supported between calls. It's not a 24/7 channel, on purpose, that's what keeps our work focused instead of turning into noise.
Why 3 months minimum?
Voice and consistency don't shift in four weeks. The whole point is keeping you sounding like yourself over time, three months is the floor for that to stick.
What do I keep?
A Notion portal with all your action lists, check-in notes and call recordings in one place.
MARKETING
CONTENT &
[THE WORK THAT GETS YOUR REAL VOICE OUT OF YOUR HEAD AND INTO YOUR CONTENT]
You can talk about your business for an hour straight and light up the whole room.
SO WHY DOES YOUR CONTENT SOUND LIKE A WATERED-DOWN STRANGER WROTE IT?
You know your stuff. Get you talking about what you built and why, and you're magnetic, fast, funny, completely yourself. People lean in (us included).
Then you sit down to post and it comes out as three flat lines you're a bit embarrassed to put up, over-curated, safe. Sounds nothing like the person who was just talking. So you tweak it, delete it, post it anyway, get three likes, and sit there wondering if you're just bad at this.
YOU'RE NOT BAD AT THIS.
There's a gap between the founder you are across a coffee table and the founder showing up in your content.
That gap is costing you the right people, the enquiries and the momentum that makes all your showing up worth it.
NEED SOMETHING MORE SPECIFIC?
THE ONE OFF STUFF
Not everything fits in a neat three-step ladder. Sometimes you've got a launch coming, a campaign you've been sitting on, or you just need a strategy sorted. These are the standalone bits, book them on their own, no package required.
Most of these work brilliantly for product and service businesses alike.
Just the content plan, on its own. Pillars, platform direction and a roadmap for what to post and why, without the full Say It Like You Mean It intensive. Good if you've already got your voice sorted and just need the map.
The big-picture plan for how your business shows up and grows, not just content, the whole marketing engine. Where to focus, what to prioritise, and how it all works together so you stop guessing and start moving with intention.
For the founder who has been ignoring their email list like an unanswered text and knows deep down it's time to fix that. Strategic nurture sequences that sound like you and actually convert.
What it typically looks like:
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Email strategy aligned to your brand and offer
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Full nurture sequence mapping
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Copywriting for every email in the sequence
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Design and layout built to match your visual identity
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Subject lines, preview text and CTA direction
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For the founder with something big coming and zero interest in winging it. A launch, an offer, a moment that matters, we make the whole thing land the way it deserves to.
What it typically looks like:
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Campaign strategy and concept
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Creative direction across content, design and messaging
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Asset planning and brief
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Sequencing and rollout plan so the campaign builds momentum
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The plan for getting something out into the world properly, a product, an offer, a rebrand. How to build momentum, what to post when, and how to make the launch land instead of fizzle.